Strategy · Narrative · Design

Your most important
materials.

Presentation strategist and designer for financial services firms.

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Loved by 50+ global teams
Core Services Investor Deck Board Deck Sales Deck LP Update

Investor materials. Regulatory submissions. Board communications…

The financial sector rarely lacks substance, and rarely arrives clean.

5 previous deck
versions

in need of one coherent story.

An 80-page
document

rougher than a board presentation.

Complex financial
data

not yet shaped into an argument.

I work differently.

Taking the abundance of what exists and shaping it into something that lands with an LP, a regulator, or a board that has seen everything.

Kelly — founder of Truu Studio

About

Hi, I'm Kelly. For 9+ years I've built high-stakes presentation materials, with a growing focus in recent years on financial services firms, working directly with founders, IR teams, and senior leadership on materials that go in front of the most sophisticated audiences.

My background is in consulting and brand marketing at CHANEL, Shiseido, and LVMH, where commercial judgment and aesthetic precision are simply non-negotiable. Since starting Truu Studio, I've brought that into every financial services engagement, handling everything from narrative to final design.

Let's Chat

Proof of Work

$32M+

raised by clients

200+

decks built end-to-end

75%

client return rate

01 Discovery
01

Every engagement starts with one focused conversation. By the end of it, the scope is clear, the audience is defined, and the brief is set. I run the structured onboarding, so the work that follows has a complete foundation to build from.

02 Checkpoints
02

At every stage, there's a checkpoint — designed to review current work and set clear expectations for next steps, so you're always aligned without being pulled into the details.

03 Narrative & Structure
03

I take your inputs (data, drafts, conversations, existing decks) and shape them into a single, structured argument. From there, I write the full deck content, every slide and every line written intentionally to carry the narrative.

04 Design & Delivery
04

Every design decision serves and elevates the narrative. Clean, restrained, and precise: premium visuals tailored to your visual identity, with the exact finish that institutional materials demand.

Testimonials

What clients say.

Work with a partner that understands what institutional complexity demands at the highest level.

18 MONTHS ACTIVE

Name

Title · Company

"Kelly has a rare ability to take complex, dense material and turn it into something genuinely compelling — without losing any of the substance. The deck she built for us was cleaner, sharper, and more persuasive than anything we'd produced internally."

12 MONTHS ACTIVE

Name

Title · Company

"Working with Kelly was one of the best decisions we made during our fundraise. She understood the financial narrative immediately and translated it into a deck that got meetings. Highly specific, very polished."

6 MONTHS ACTIVE

Name

Title · Company

"Kelly doesn't just make things look good — she thinks strategically about what each slide needs to do and why. The final board materials were exactly the calibre we needed for that room."

8 MONTHS ACTIVE

Name

Title · Company

"The materials Kelly produced were exactly the calibre we needed."

Selected Work

Contact

Let's collaborate.

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